Ophelia & Indigo

Ella Dress - FINAL SALE

$82.50 $165

Only 2 pieces in stock!

*This product is online only and will ship to you directly from Ophelia & Indigo*

The Ella features a shirred waist, a tiered skirt and a double tulip sleeve that falls across the top of the shoulder. Made in a pretty blue dianthus block print, there is a low ruffle around the neck, an opening at the front which can be left open or closed with the pretty fabric ties that are attached.

With sneakers and a denim jacket, Ella is the perfect casual day dress but with a dressier sandal, you're ready for cocktails and dinner.


  • 100% organic cotton
  • Pockets
  • Made in India
  • Block printed in Jaipur
  • Ethically and sustainably produced
  • Cold machine wash, line dry
  • XS: 108cm Bust | 69.5cm Sleeve length | 90.5cm Total length
  • S: 112cm Bust | 70.5cm Sleeve length | 92cm Total length
  • M: 116cm Bust | 71.5cm Sleeve length | 93cm Total length
  • L: 120cm Bust | 72.5cm Sleeve length | 94cm Total length
  • XL: 1124cm Bust | 73.5cm Sleeve length | 95.5cm Total length

Ophelia & Indigo was created in the midst of the pandemic by friends Claire and Lucy, who both relocated to New York with their families from London due to work.

During long-walks and chats throughout lock-down, a vision for what a fashion brand might look like emerged based on their similar aesthetic, passions and a desire to create something with purpose.

The starting point was to design the perfect throw-on dress for the heat of the New York summer, made from carefully selected, ethically sourced Indian printed cotton at an affordable price-point. 

Inspiration was drawn from the vintage pieces Claire had sourced on her many buying trips across the world but with a modern update and the collection evolved from there.

We offer free shipping over $50 / $5 flat rate otherwise via ground, USPS, within the continental US. We also offer expedited, 2-Day UPS for $15.

We are also currently doing free return shipping (please see our return policy) - if you need to return something, contact us for a shipping label with your order information or send back to: 79 Lawson Terrace, Scituate MA 02066. If you need to exchange something, you will be responsible for the return shipping, but we will cover the outgoing shipping of the new item. 

Orders can take 2-4 business days to be processed and shipped. Once your order is prepared for shipment you will receive a shipping confirmation email with your tracking information.

Contact us if you have any questions.

Buyers remorse happens, we get it. Please see below for our return policy.

Given the rotation of our brands, we ask that you return any items that you don't love within 14 days for a full refund.

If outside of 14 days, we will issue a store credit within 30 days of purchase. The timeframe starts from when the package arrives to you and closes when the package arrives back to us (not when the label is requested).

We are unable to accept returns after these timeframes. Thank you for understanding! 

To initiate a return, please forward your order confirmation email to info@itsfornow.com and we will issue you a return mailing label. Please send your return package back within 3 days of receiving the return label and include your packing slip. It will be sent back to: 79 Lawson Terrace, Scituate MA 02066.

To be eligible for a return, your item must be unused and in the same condition that you received it with no signs of wear or tear (think: make-up, deodorant). It must also have all original tags/packaging. If you received an item that is damaged, please contact us right away.

Gift cards are not eligible for returns.

Our return policy varies per event - please refer to event pages/ticket pages.