ABOUT FOR NOW
Find what you weren’t looking for.
We believe that the best brands have a story to share. A series of passions, needs, wants, or just-for-funs. And, we don’t always have the opportunity to learn their story—or even shop their products. Until now. For Now.
With rotating inventory, we make it easy to find and shop products with purpose. And, when you do, you support (dare we say... invest in?) an entrepreneur that cares about the same things you do: quality, sustainability, fit, and the list goes on...
Founded by two co-workers who are forever obsessed with supporting up-and-coming entrepreneurs, we started For Now because we believe the next great brands deserve to be discovered. The products we source are ones
that we genuinely shop — and invest in. Through our incubator program, we help emerging entrepreneurs with their business from marketing to funding. The brands we stand behind inspire us. And, we think they’ll inspire you too.
- Kaity Cimo + Katharine Requa