"We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country, and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense."
- Founders of The Normal Brand, Jimmy, Conrad and Lan