"While pregnant and scouring the internet for a nursing cover, I couldn’t find a decent option. Then, shortly after having our baby girl, Bee, my mom gifted me a cashmere poncho. One day I was wearing it and realized I could just throw her under the poncho and voila! Problem solved! I devoted the next year to designing a cashmere poncho to better meet the needs of moms and babies — adapting the gage, weight and length for breathability and comfort. We believe moms should feel comfortable breastfeeding anywhere. Our goal is to empower women to never leave the room."
The name bee+roo comes from the way in which, like the kangaroo, the poncho keeps our babies cozy, covered and close to our chest. And Bee, of course, is an ode to our baby girl, my inspiration behind the brand :)