FEMALE FOUNDED FEATURE - JOY STREET KIDS

Next up in our Female Founded Feature series is Eliza Ferrel, Founder of Joy Street Kids. We first met Eliza, founder of Joy Street Kids, through our Stuck-at-Home Startup Challenge last March, a.k.a peak pandemic, a.k.a the scariest time to be starting a business.

To say the brand has grown since then would be a massive understatement. From a small line of Boston PJ's to additional styles now in 11 (!!) cities and towns (and a Chronicle feature), Joy Street always manages to keep the hometown spirit in every. single. piece. For more of the JSK story, read our interview with Eliza below!

 

Q: What were you doing before you started your business? 

A: I was working as a Global Merchant Manager for New Balance.

Q: What made you take the leap into entrepreneurship? 

A: I was looking for something I couldn’t find and also needed a creative outlet so I pursued my idea as far as I could take it!

Q: What has been your proudest moment since starting your brand? 

A: I think seeing my son wear my product for the first time, but also there is nothing I love more than getting positive reviews from the kids wearing my pajamas!

Q: If you could give one piece of advice to aspiring female founders, what would it be? 

A: Don’t give up and have a positive attitude! Nothing will go as planned and you will likely be faced with many little fires as you go, but you learn from each and every one of them and gain valuable knowledge as you learn and grow through the process.

Q: In honor of women’s history month, who is another female founder that inspires you? 

A:  There are so many I could list locally and nationally! I am inspired by Emily Weiss, founder of Glossier who was following her dreams and working on her business at night while working full time at Vogue.  She is an incredible business woman and has navigated turning a creative passion into a full time and insanely successful business!

Shop the Joy Street Kids Collection now. 

1 comment

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