Celebrating Black Female Founders

At For Now we proactively seek out BIPOC (Black, Indigenous and people of color) founders to bring inclusiveness to our brand base. Not only do we want to provide a platform for a diverse group of founders, but we want you to experience creativity and brand innovation from all perspectives. This Black History Month, we are excited to shine a light on our black-owned brands (and introduce you to a few new ones!) Shop all of our black-owned brands here.

Playa Society - Esther, the founder of Playa Society, went from never having played sports as a child, to playing Division 1 basketball in college. Her brand aims to empower female athletes through gender equality and preaches that there is no limit to what women can achieve. Esther + Playa Society were recently awarded the Power Forward Small Business Grant from the Celtics & Vistaprint in partnership with the NAACP. 

What Little Wonder - When Sarah, the founder of What Little Wonder, was pregnant she couldn't find any nursery items that were affordable and aesthetically pleasing in colors that didn't "scream" baby. So she decided to create them herself. Her collection offers essentials that blend of bohemian and modern styles in warm gender-neutral prints. They're the perfect staple pieces to carry your little one from the early newborn days to toddlerhood.

The Tiny Tassel - you know and love them, and we are exciting to be bringing you new styles from this South Carolina based brand. Inspired by the vibrant colors of Charleston, their beaded earrings are some of our all-time best-sellers and an easy way to spruce up any outfit. New styles are available for pre-order starting tonight. 

Be More Marvelous - a new brand joining us this month! Our Operations Manager Tasmin grew up with BMM founder, Moniqua, and as soon as we were introduced to her we knew she'd be a great fit at For Now. She uses her background in architecture to guide her jewelry design, and we're stoked to be carrying her Art Deco collection in-store and online now!

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