For Now

MEET THE FOUNDER - 31ST STATE

MEET THE FOUNDER - 31ST STATE

31st State is an edit of clean self-care staples for guys. We like to call it the lazy guy solution to skin-care. We talked with their founder Ste...

The For Now Guide to Nantucket

To celebrate being back on ACK for another summer, we created an Official* Guide to Nantucket! We made this guide so that when you're done discov...

FEMALE FOUNDED FEATURE - CHAPPYWRAP

Q: What were you doing before you started your business? A: My background is in speech-language pathology and special education. I was working as ...

FEMALE FOUNDED FEATURE - BEE+ROO

Q: What were you doing before you started your business? A: I was (and still am) working in sales in the ad tech industry. The side hustle is rea...

FEMALE FOUNDED FEATURE - UNEMPLOYED DENIM

Q: What were you doing before you started your business? A: I was a student at Cornell University. Q: What made you take the leap into entrepren...

FEMALE FOUNDED FEATURE - STIK

We talked with Christina, founder of Sh*t That I Knit, in honor of Women's History Month. We talked all about being a female founder, how she got h...

FEMALE FOUNDED FEATURE - OKKO

Next in our Female Founded Feature Series is Phoebe Kunitomi of okko. Okko is responsible for completely changing the contents of our top drawers h...

FEMALE FOUNDED FEATURE - JOY STREET KIDS

Next up in our Female Founded Feature series is Eliza Shepard, Founder of Joy Street Kids. We first met Eliza, founder of Joy Street Kids, through...

FEMALE FOUNDED FEATURE - HARPERSAGE

March officially marks the start of Women's History Month. At For Now we are continuously inspired by the incredible female founders we work with o...

Celebrating Black Female Founders

At For Now we proactively seek out BIPOC (Black, Indigenous and people of color) founders to bring inclusiveness to our brand base. Not only do we...

Christine's For Now Fave - The Faherty Legend Collection

When I first started at For Now I tried on pretty much everything in the store so I could give you the best recommendations. I found myself continu...

Katharine's For Now Fave - navyBLEU PJ Sets

This week's FN fave is courtesy of some of our new arrivals from navyBLEU. There are few things in this life that get me as excited as a good matc...

Won't You Be My Neighbor?

Founders of Covet, Hafsa and Co. and Fair Folk pick their FN faves. One of the best parts of being a small business is the network (aka support gr...